Enjoy an interactive tour of the brewery, where dynamic video mapping, light projections, and soundscapes reveal how Pilsner Urquell beer became the gold standard of lagers. You’ll explore the origins of beer and how brewing evolved over centuries, the accidental invention of Pilsner-style beer in 1842, the secrets behind the brewing process that makes Pilsners unique, and a sensory station where you can touch and smell raw beer ingredients like hops, barley, and malt.