Enjoy an interactive tour of the brewery, where dynamic video mapping, light projections, and soundscapes reveal how Pilsner Urquell beer became the gold standard of lagers. You’ll explore the origins of beer and how brewing evolved over centuries, the accidental invention of Pilsner-style beer in 1842, the secrets behind the brewing process that makes Pilsners unique, and a sensory station where you can touch and smell raw beer ingredients like hops, barley, and malt.
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What is the Pilsner Urquell Experience?
The Pilsner Urquell Experience in Prague is an interactive beer attraction that takes you on a sensory journey through the history, brewing process, and global influence of the world’s first golden lager. With immersive exhibits, beer tastings, and hands-on activities, you’ll explore the origins of Pilsner Urquell and learn all about Czech beer traditions. You can also visit the Tapster Academy for a fun session where you can master the art of Czech beer pouring.
Your experience in Pilsner Urquell brewery

Explore the beer history: A 90-minute self-guided tour

Brewery & tasting: Meet the brewmaster & sip freshly tapped beer
Here, you’ll actually see the brewing process in action, and explore the hot brewhouse and cold cellars where malt, hops, and yeast transform into the legendary Pilsner lagers. Then, enjoy a beer-tasting session featuring two large and one small freshly brewed Pilsners, poured by expert tapsters. Next, meet the first brewmaster of Pilsner Urquell and learn about the Czech science of foam and how different pouring styles affect flavor.

360° Game Hall and brewpub
After your beer tasting, the fun continues at the 360° game hall, where interactive beer-themed games and challenges add a playful edge to your experience. Conclude your tour by heading to the brewpub on the top floor, where more freshly tapped beer awaits in an authentic Czech beer hall setting overlooking Prague.

Tapster Academy: Learn to pour like a pro
Enjoy a 1-hour Tapster Academy session, where you step behind the bar to master three traditional Czech pouring styles, Hladinka, Šnyt, and Mlíko. You’ll learn from expert tapsters in an intimate small group of up to 11 people, enjoy your self-poured Pilsner beers, and receive a Tapster Academy certificate and a personalized gift to commemorate your experience.
Plan your visit to the Pilsner Urquell Experience in Prague

- Opening hours: Open daily from 11am-8:30pm
- Best time to visit: Weekday mornings or late afternoons are the best for a less crowded experience at the Pilsner Urquell Brewery in Prague.
Address: 28. října 377/13, 110 00 Můstek, Czechia
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Getting there:
- By metro: Take Line A (Green Line) to Můstek Station, located just 10m away from the Pilsner Urquell Experience venue.
- By tram: Take Tram 3, 9, 14, or 24 to Wenceslas Square, located 550m away from the Pilsner Urquell Experience venue.
- By taxi or ride-sharing: Taxis and ride-sharing services like Bolt and Uber are widely available in Prague.
- On foot: The Pilsner Urquell Experience is centrally located, making it an easy walk from Old Town Square and Wenceslas Square.
Frequently asked questions about the Pilsner Urquell Experience
Yes, advance booking is recommended, especially on weekends and peak tourist seasons (June to August), to secure your preferred time slot.
Yes, the Plzeň brewery tour offers a traditional experience, but the Prague experience is more interactive and accessible within the city.
Yes! The interactive exhibits and sensory stations at Pilsner Urquell Experience provide a fascinating look at beer history, even if you don’t drink.
Yes, children are allowed in the exhibit area, but beer tastings and Tapster Academy sessions are for adults (18+) only.
The standard self-guided tour takes 90 minutes, and the Tapster Academy adds an extra hour.
There’s no dress code, but closed-toe shoes are recommended for safety behind the bar.
Yes! Photography is encouraged, especially in the immersive exhibits and taproom.
Yes, a gift shop at the Pilsner Urquell Brewery sells branded glassware, apparel, and beer-related souvenirs.
























